George Keefe served as SVP of Market Access and SVP of External Affairs and Public Policy during his 20 year career with Teva Pharmaceuticals. His leadership roles included Market Access, Government Affairs, Public Policy, Payer Marketing, Pricing and Contracting, Reimbursement Strategies, Patient Assistance and Medical Affairs. George served on Teva’s US and North America leadership teams from 2015 through 2021.
George joined Teva in 2002 where he took on various positions of increasing responsibility, assuming leadership of U.S. Market Access in 2015. George was involved with launching and commercializing dozens of products covering numerous therapeutic areas and digital health. In his most recent role, George led the Government Affairs, Public Policy and Medical Affairs functions. He helped to guide Teva’s advocacy efforts and represented Teva’s interests on a range of key issues. George worked with Congressional leaders, Members of Congress, key Administration officials and other policymakers on issues of critical importance to the industry.
George holds a Bachelor of Arts degree in Economics with a minor in Political Science from SUNY Geneseo and an MBA in Finance and Marketing from the University at Buffalo. He lives in Santa Rosa Beach, Florida with his wife Linda. George enjoys hiking, cycling, playing basketball and reading historical biographies of world leaders.