Event marketing and management are ripe for disruption

To this day, many organizations still use a hodgepodge of outdated tools and Excel spreadsheets to manage their corporate events.

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Bizzabo, self-described as an “event success platform,” has raised an additional $27 million. Eran Ben-Shushan and Alon Alroy, co-founders of Bizzabo, discuss how the company works and the NEXUS:ISRAEL conference.

JERUSALEM — Bizzabo, a U.S.-Israeli maker of software to manage and personalize professional events, said on Wednesday it raised $27 million in a funding round led by Viola Growth.

The latest round brings Bizzabo’s total fundraising to $56 million and will help the company expand its platform and grow its research and development, it said. Read more…

Bizzabo, the New York and Tel Aviv-based events management platform, has raised $27 million in Series D funding. Leading the round is Viola Growth, along with new investor Next47.

We’re also told that previous backers, including Pilot Growth, followed on. The new funding brings the total raised by the company to $56 million.

Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look things up and make purchases. If eyes are glued to mobile screens or work computers most of the day, what does in real life (IRL) mean?

Today, experiential marketing supplies any IRL effort with plenty of digital support. The strategy is hybrid and thriving, based on the enthusiasm and insight of events tech outfits like New York- and Israel-based Bizzabo. Read more…

Roughly 79 percent of attendees at cryptocurrency professional events are male, with only 21 percent female, according to a study of more than 100 events in 15 countries by event platform Bizzabo.

Content marketing is still a hot trend, but in-person events are capturing marketers’ attention—and budgets.

A recent benchmarks and trends report by Bizzabo reveals that more organizations are turning to live events to bolster their marketing efforts—and the vast majority of marketers (85 percent) say event production is an essential part of their marketing strategies.

Bizzabo has won the three Event Technology Awards, including the People’s Choice Award for the fourth year in a row. Here’s the full story.

Men outnumbered women 2 to 1 as event speakers over the last five years, a survey by event software company Bizzabo found. Of the 60,000 speakers the company analyzed at mostly private sector events in 23 countries, 69 percent were male.

The company’s survey, which looked across industries and event types, suggests that so-called “manels” — all-male panels — are still the norm.