Keep in Touch: Experiential Marketing Best Practices

Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look things up and make purchases. If eyes are glued to mobile screens or work computers most of the day, what does in real life (IRL) mean?

Today, experiential marketing supplies any IRL effort with plenty of digital support. The strategy is hybrid and thriving, based on the enthusiasm and insight of events tech outfits like New York- and Israel-based Bizzabo. Read more…