Big Data Knows When You’re Fertile

Ovuline’s Smart Fertility tracker uses big data and machine learning to help women get pregnant faster.

Want to make a baby, like, today? The tried-and-true method — meaning without algorithms and big data — isn’t the way to go if you’re in a hurry. On average, it takes a woman 4 to 6 months to conceive, but Ovuline, a year-old startup based in Cambridge, Mass., crunches large amounts of data to speed things up.